How to Set Up SPF for Klaviyo

Authorize Klaviyo to send marketing and transactional email on behalf of your domain through dedicated sending domain setup.

Quick Answer — The Record You Need

Record Type

CNAME

Host / Name

send

Value

PROVIDED_BY_KLAVIYO

Klaviyo uses a dedicated sending domain (CNAME record) that handles SPF automatically. No manual SPF include is typically needed.

Step-by-Step Setup

Log in to Klaviyo

Go to klaviyo.com and sign in to your account.

Navigate to domain settings

Go to Settings > Email > Domains. Click "Add Sending Domain" or "Get Started" under dedicated sending domain.

Enter your domain

Enter your sending domain. Klaviyo generates the DNS records including a CNAME for the sending subdomain.

Add DNS records

Klaviyo provides CNAME records that handle SPF alignment through a dedicated sending subdomain (e.g., send.yourdomain.com).

send.yourdomain.com  CNAME  PROVIDED_BY_KLAVIYO

Verify in Klaviyo

Click "Verify" in Klaviyo. Once verified, Klaviyo uses your dedicated sending domain.

Common Gotchas

Klaviyo manages SPF through a dedicated sending domain (CNAME-based). You typically do not need a manual SPF include in your root domain record.
The dedicated sending domain is a subdomain (e.g., send.yourdomain.com). SPF is handled through the CNAME resolution.
If you see SPF failures in DMARC reports from Klaviyo, ensure your dedicated sending domain is properly configured and verified.

Verify Your Setup

After adding your DNS records, use our free SPF checker to verify everything is configured correctly. DNS changes typically propagate within minutes, but can take up to 48 hours.

Frequently Asked Questions

Does Klaviyo require a manual SPF include?

No. Klaviyo uses a dedicated sending domain (CNAME) that handles SPF automatically. Follow the DNS records provided in your Klaviyo dashboard.

What is a dedicated sending domain in Klaviyo?

A dedicated sending domain is a subdomain of your domain (e.g., send.yourdomain.com) that Klaviyo uses as the envelope sender. It handles SPF alignment for DMARC.

Can I use Klaviyo alongside Google Workspace?

Yes. Klaviyo uses a subdomain-based sending domain, so it does not conflict with your root domain SPF record.